The Rolex Submariner, a legendary dive watch synonymous with luxury and enduring style, underwent a significant update in 2020. This refresh sparked renewed interest, and with it, a flurry of questions regarding its price. This article delves deep into the pricing of the 2020 Rolex Submariner, exploring various factors influencing its cost, examining retail prices, and investigating the realities of the grey market, where prices can fluctuate wildly. We will cover different models, locations, and buying strategies to give you a comprehensive understanding of how much you can expect to pay for this iconic timepiece.
Rolex Submariner Retail Price 2020:
The official retail price of a Rolex Submariner in 2020 varied depending on the specific model. Rolex introduced several variations, each impacting the final cost. The most significant difference came down to the material: stainless steel versus gold.
* Rolex Submariner Date (Ref. 126610LN): This was the standard stainless steel model, featuring a black ceramic bezel and a date window at 3 o'clock. The official 2020 retail price in the United States was approximately $9,000. This price could vary slightly depending on the authorized dealer and any applicable taxes.
* Rolex Submariner No Date (Ref. 124060): This model lacked the date window, offering a cleaner, more minimalist design. Its 2020 retail price was generally slightly lower than the Date model, typically around $8,500 in the USA. The absence of the date mechanism contributed to a marginally lower price.
* Rolex Submariner Rolesor (Ref. 126613LB): This "Rolesor" version combined a stainless steel case with a yellow gold bezel and bracelet. The gold elements significantly increased the cost, pushing the 2020 retail price considerably higher, often in the range of $14,000 – $15,000 in the USA.
* Rolex Submariner "Hulk" (Ref. 116610LV): While technically not a 2020 release, the green bezel "Hulk" remained highly sought after throughout the year. Its price reflected its popularity and limited availability, often exceeding the retail price of newer models on the secondary market.
These prices represent the manufacturer's suggested retail price (MSRP). It's crucial to understand that obtaining a Rolex Submariner at MSRP from an authorized dealer in 2020 (and even now) is exceptionally challenging due to high demand and limited supply. Many authorized dealers maintain extensive waiting lists, and securing a watch directly from Rolex often requires a pre-existing relationship with the retailer.
Rolex Submariner Cheapest Price:
Finding the "cheapest" Rolex Submariner depends heavily on where you look. The official retail price is rarely the cheapest option. The grey market, which encompasses unauthorized dealers and private sellers, often offers lower prices, but with significant caveats.
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